12. Our Social-Media-Auftritte
a) Data processing through social networks
We maintain publicly accessible profiles on social networks. The social networks we use in detail can be found below. Social networks such as Facebook, Google+ etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media sites triggers numerous processing processes relevant to data protection. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal.
In this case, this data collection takes place, for example, via cookies that are stored on your terminal device or by recording your IP address.
With the help of the data collected in this way, the operators of social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-related advertising can be displayed inside and outside the respective social media presence. If you have an account with the respective social network, interest-related advertising can be displayed on all devices on which you are logged in or were logged in.
b) Legal Basis
Our social media sites are intended to ensure the widest possible presence on the Internet, which is a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. The analysis processes initiated by the social networks may be based on deviating Legal basis to be provided by the operators of social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a DSGVO).
c) Person responsible and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing processes triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data transferability and complaint) both against us and against the operator of the respective social media portal (e.g. against Facebook).
Please note that despite our joint responsibility with the social media portal operators, we do not have full influence on the data processing procedures of the social media portals. Our options are largely based on the corporate policy of the respective provider.
d) Storage Period
The data collected directly by us via the social media presence is deleted from our systems as soon as the purpose for its storage no longer applies, you request us to delete, your consent to storage revoke or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
e) Social networks in detail
We have a profile on Facebook. The provider is Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified according to the EU-US-PrivacyShield.
We have concluded a joint processing agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page.
You can view this agreement at the following link:
You can adjust your advertising settings independently in your user account by clicking on the following link and logging in:
We have a profile at LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified under the EU-US Privacy Shield. LinkedIn uses advertising cookies.
If you would like to disable LinkedIn advertising cookies, please use the following link: