Organic Growth with SEO – Content Strategy
Why we place such a high value on organic growth and invest significant time in this area:
As an IT service provider, we also support many clients with technical concerns related to SEO. This is a topic that consistently occupies us and is constantly evolving.
Many website and online platform operators only begin investing in this area retrospectively, and all too often, due to the existing structure, it is very arduous to build an SEO-friendly framework.
SEO, a topic whose technical depth continues to be underestimated. All too often, decision-makers in established companies delegate the task to an intern or editor: “Set up a blog; we need more organic traffic” — which, unfortunately, yields suboptimal results in the end.
I would be happy to demonstrate concrete considerations for a content strategy using our blog and music magazine work for mukken.com. From day one, the focus here has been on organic growth. It should be clear to everyone that such a project cannot establish itself within a few months.
Organic growth always requires sustained effort.
Particularly interesting in this example, and regarding blog and magazine work, is the discussion surrounding the content approach.
Here, two aspects must be balanced:
- Providing readers and the community with interesting, informative, and current content.
- Building the blog with relevant content from an SEO perspective, i.e., generating keyword and search intent optimized content.
One might now think: “No problem, both are achievable.”
Yes & No! It's not that simple, at least not always:
𝗘𝗶𝗻𝘀𝗲𝗻𝘀 𝗜𝘁𝗮𝗰𝗷𝗯𝗲:
Readers and the community are interested in news from the music world, such as the current scandal surrounding Kanye West.
𝗚𝗫𝘀𝗮𝗻𝘀𝗮𝗴𝗲𝗾:
- Highly relevant and interesting for readers.
- High view counts within the community + high share potential.
- Strengthens the brand through topicality and responsiveness.
𝗛𝗶𝗾𝗮𝗫𝘀𝗮𝗻𝘀𝗮𝗴𝗲𝗾:
- Minimal chances for a top Google ranking with meaningful traffic.
- A fleeting trend without future prospects.
In comparison:
An article on the 10 best apps for learning guitar.
𝗚𝗫𝘀𝗮𝗻𝘀𝗮𝗴𝗲𝗾:
A fantastic article from an SEO perspective: Keyword search volume, difficulty, search intent – permanent ranking in positions 1-2 possible.
𝗛𝗶𝗾𝗮𝗫𝘀𝗮𝗻𝘀𝗮𝗴𝗲𝗾:
- Interests only a fraction of our community.
- Provides minimal brand value.
- Seldom, if ever, shared
𝗙𝗮𝘇𝗶𝘁:
The optimal approach is to strike a balance, integrating content from both domains, ensuring both are, naturally, SEO-friendly. Moreover, the potential of trends and predictions must never be underestimated: what may not be search-relevant today could be entirely different tomorrow!
We hope this article has provided you with some useful insights and food for thought regarding SEO & Content Strategy. Should you require professional support for your project, please feel free to contact us at any time via this website.