Why we place so much value on organic growth and invest a lot of time in this area:
As an IT service provider, we also support many customers with technical issues relating to SEO. This is a topic that we deal with time and time again and is constantly changing.
Many website and online platform operators only start investing in this area after the fact, and all too often it is very difficult to build an SEO-friendly framework on top of the existing structure.
SEO, a topic that continues to be underestimated in terms of its technical depth. All too often, decision-makers at established companies assign the task to an intern or editor: "Set up a blog, we need more organic traffic" โ which, unfortunately, doesn't work very well in the end.
I would be happy to show you what concrete considerations for a content strategy look like using our blog and music magazine work for mukken.com as an example. From day one, the focus here has been on organic growth. It should be clear to everyone that a project like this cannot establish itself within a few months.
Organic growth always requires patience.
What is particularly interesting about this example and in relation to blog and magazine work is the discussion about the content approach.
There are two things that need to be balanced here:
- Providing readers and the community with interesting, informative, and up-to-date content.
- Build the blog from an SEO perspective with relevant content, i.e., generate keyword and search intent optimized content.
One might think: "That's no problem, both are possible."
Yes & no! It's not that simple, at least not always:
๐๐ถ๐ป ๐๐ฒ๐ถ๐๐ฝ๐ถ๐ฒ๐น:
Readers and the community are interested in news from the music world, such as the current scandal surrounding Kanye West.
๐ฉ๐ผ๐ฟ๐๐ฒ๐ถ๐น:
- Highly relevant and interesting for readers
- High number of views within the community + high sharing potential
- Strengthens the brand through daily relevance and readiness
๐ก๐ฎ๐ฐ๐ต๐๐ฒ๐ถ๐น:
- Hardly any chance of a top Google ranking with meaningful traffic
- A short-lived trend with no future prospects
In comparison:
An article about the 10 best apps for learning to play the guitar
๐ฉ๐ผ๐ฟ๐๐ฒ๐ถ๐น:
A fantastic article from an SEO perspective: keyword search volume, difficulty, search intent โ permanent ranking of 1-2 possible.
๐ก๐ฎ๐ฐ๐ต๐๐ฒ๐ถ๐น:
- Only a fraction of our community is interested
- Adds little value to the brand
- Shared rarely, if at all
๐๐ฎ๐๐ถ๐:
It's best to focus on the middle ground and include content from both areas, ensuring that both are SEO-friendly, of course. In addition, the potential of trends and predictions should never be underestimated: what isn't particularly relevant today may be completely different tomorrow!
I hope this article has provided you with some useful insights and food for thought on the topic of SEO and content strategy. If you need professional support with your project, feel free to contact us at any time via our website.
